What is Email Marketing?

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Within email marketing, one uses Emails to promote a companies products and services or to provide useful information and business updates for clients. This approach is classified as a direct marketing channel, which provides a high return on investment (ROI). Therefore, it is advisable, that most businesses take use of this marketing strategy.

Why do you need Search Engine Optimization (SEO)?

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Search engine optimization (SEO) describes a series of techniques, that lets a website rank higher in popular search engines like Google, Bing or Yahoo! - the goal is, to place the specific content on the first page oft the search engine results pages (SERPs). This can - and most often will - result in an increase in traffic to said website.

What is Search Engine Advertising (SEA)?

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SEA is an important branch of online marketing. With it, users utilize search engines such as Bing and Google to place advertisements in the form of images or a text. These ads appear before the organic search results on the search engine results page (SERP). This method is the main source of income for many search engine providers.

The Importance of Content Marketing

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Unlike other forms of marketing, the goal of content marketing is not to sell a specific product, but to create value for the target audience. It wants potential clients to engage with said content. Usually, the topics are geared toward a pre-defined audience. The long term goal is to attract potential customers and to gear them towards a profitable action. For ongoing success, it is also a must to choose an ethical and empathetic approach.

What is Influencer Marketing?

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Influencer marketing is a form of marketing, which enables companies to collaborate with individuals, who have a huge following in social networks. Therefore, these users are deemed influential and are able to facilitate increased brand exposure. 

According to the Influencer Marketing Hub businesses earn 5,78 US-Dollars for every dollar, that is spent on influencer marketing. The challenges in this type of advertising lies in creating an efficient marketing strategy.

Online Marketing: Most relevant Facts

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Online marketing is also known as digital marketing. This practice leverages web-based channels & apps to further a company's or brand's marketing goal. With this approach, it is also possible to sell a product or service to potential clients. Digital marketing also allows companies to build a strong customer base and to strengthen relationships with potential buyers.

The Social Media Marketing Strategy - a short overview

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A social media marketing strategy is used to achieve a set marketing goal through social media. It encompasses all the actions you take to achieve your set - and ideally measurable - objectives. The social media marketing strategy can be used to guide your actions, though it also helps you to recognize, if you are reaching your marketing goal. For your approach to be most effective, you need to design a detailed, specific plan. This plan should be measurable by numbers - lofty and too broad approached are to be avoided.

What is Social Media Marketing?

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Social media marketing is classified as a form of internet/digital marketing. It uses social media programs/apps as marketing tools. Brands and companies can better connect with their audiences over these platforms - they are henceforth also able to increase sales, drive traffic to their website, build a brand or a community of followers.