Online Marketing: Frequently Asked Questions

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This article discusses frequently asked questions pertaining to online marketing and its use. Here you can find the answers to the most researched topics of various aspects on this subject. Therefor, you can inform yourself about the advantages and the practicality of the digital approach.

How similar is online marketing to digital marketing - are there any differences?

While digital marketing and online marketing are very similar, they are not the same. Digital marketing encompasses not only online advertisement, but also offline tools like videos, which one can store on a hard drive - some of the ads are displayed on television or on billboards. Online marketing on the other hand is a subset of digital marketing - it includes all methods of advertising, that are done over the internet.

Is online marketing better/cheaper than offline marketing?

As of now, most companies focus primarily on digital and online marketing. Not only are these methods much cheaper than offline marketing, but they also reach a huge number of potential customers. Some channels like social networks (Facebook, Instagram, Twitter etc.) and e-mails can also be used for free online marketing. That's why the digital approach is on the rise.

How hard is it to become an online marketing expert?

While online marketing is not necessarily hard to learn, it takes effort, time investment and persistence to be successful in the long run. It is also necessary to know the client's goals and the likes and dislikes of his potential customers. Experts need to be accustomed to tools like Google Analytics, SEMRush and Moz. Online marketing sometimes encompasses "learning by doing" and for sure a lot of reading and digesting of relevant information - this holds especially true, if one tries to become knowledgeable on their own.

How profitable is online marketing for companies?

Online marketing tends to be really powerful. With it, a company or a brand can target a specific audience and effectively promote their business or product. An advantage of online marketing is the huge variety of methods available. Brands can therefor utilize a tool, that is in line with their goals. The monetary investment usually pays off and proofs itself to be worthwhile for supporting the business's success.

Will Artificial Intelligence (like ChatGPT) take over online marketing and SEO?

While the use of AI is beneficial for implementing digital marketing methods, nothing suggests, that it will replace experts in the field. Human knowledge and creativity is still - and will probably be always - needed in the field. A lot of tools can only be properly utilized by originality, imagination and finding ways to improve communication.

D. S.