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| (c) Today Testing |
Social media marketing is classified as a form of internet/digital marketing. It uses social media programs/apps as marketing tools. Brands and companies can better connect with their audiences over these platforms - they are henceforth also able to increase sales, drive traffic to their website, build a brand or a community of followers.
Effects of Social Media Marketing
Brands, that create and distribute relevant content, can also increase their exposure with social media marketing. This discipline allows companies to get more feedback from their customers, while the organization appears more personable. It especially pays off in the long run, because brands are able to create a relationship with their audience.
The most popular social media apps today are:
- TikTok
- YouTube
- Snapchat
Brands are also advised to use several platforms - with this social media marketing strategy, they are able to deliver a message across multiple channels to reach more potential customers.
D. S.
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