What is Email Marketing?

Designed by storyset

Within email marketing, one uses Emails to promote a companies products and services or to provide useful information and business updates for clients. This approach is classified as a direct marketing channel, which provides a high return on investment (ROI). Therefore, it is advisable, that most businesses take use of this marketing strategy.

No more mass mailings

Modern email marketing doesn't use a one-size-fits-all approach anymore. Mailings are geared towards the individual and are personalized. Thanks to marketing automation, the individualization-process doesn't take up much time.

Email marketing can not only boost sales, but it also strengthens the company's relationship with its customers. And in the long run, it can be very helpful, to build a community around a provider's brand or services. 

A case for email marketing

Even in today's social media era, email marketing is used more than ever before. The reason for this unbroken trend is, that mailings can be easier and more efficiently personalized. Also, the costs for this digital marketing strategy are comparatively low, while the conversion rate is high. Email marketing is therefore a powerful tool, which gives companies access to their audience's inbox.

D. S.