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There exist several predictions for new digital marketing trends in 2023 - one of those anticipates the intensive use of voice search. During the last months, there has been an extensive adoption concerning this technology. With the rise of voice search, the way in which websites are optimized, is changing. The approach has to encompass new keywords and queries.
Voice search as a new standard
As of now, it is estimated, that 50 % of online searches will be done via assistants/apps like Amazon Echo, Siri or Google Voice. This trend opens up new venues for digital marketers.
When online marketing experts try to optimize their website for voice search, it is best to focus on long tail keywords. Most voice searches are very specific, because it is more intuitive to use precise descriptions for a product or service - this change happens unconsciously and leads to longer search queries.
Digital marketers can best adapt to voice search through writing content in a conversational, natural style. It should in the meantime answer all the questions potential customers might be interested in. The priority has to shift from keywords to a semantic search.
D. S.
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