 |
| Designed by rawpixel.com |
Online marketing is also known as digital marketing. This practice leverages web-based channels & apps to further a company's or brand's marketing goal. With this approach, it is also possible to sell a product or service to potential clients. Digital marketing also allows companies to build a strong customer base and to strengthen relationships with potential buyers.
Important online marketing tools
Today's known tools of online marketing include (amongst others)
- SEO (search engine optimization),
- SEA (search engine advertising),
- content marketing,
- social media marketing/social media management,
- affiliate marketing and
- E-Mail-marketing.
Because online marketing uses primarily digital mediums to attract & engage with customers or to convert leads into clients, it faces unique challenges. An example, which presents a difficulty, is the short attention span of today's smartphone users. It is in the context of online marketing therefore necessary, to quickly arouse the interest of potential customers.
But digital marketing also has a lot of benefits. It reduces marketing costs and is able to reach a lot of users in a relatively short timespan.
Good online marketing products and strategies are flexible and allow for experimentation - with this quality it is possible, to optimize a campaign & henceforth maximize the return on investment (ROI).
D. S.
No comments:
Post a Comment