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For new websites, in can be quite challenging to be placed on the first page among the Google search results. But there are ways to increase your Google rankings in a relatively short timespan. One trick is the implementation of price comparisons. Websites, that compare costs for products like credit cards, insurances and travel companies tend to rank quite high. They are also popular among search engine users - hence why they became a well known fixture during the last decades.
The advantages of price comparisons in Google
With search engines such as Google, price comparisons hold a huge potential for websites. You can target many products this way and are able to gain valuable backlinks across multiple sectors. Many people also use such portals to shop around, which results in a longer user time on the website.
For some products, one might even be able to rank really well on the (Search Engine Results Pages) SERPs. Website operators of course have to define the most relevant and effective topics and put their focus on those. But to permanently boost a Google ranking, it is necessary to implement SEO strategies on the website.
With price comparisons, it is also able to boost the SEO traffic for companies, that don't rank anywhere (yet). This approach could also increase the popularity of the price comparison website. All in all, price comparisons are a good tool to boost not only traffic, but also your rankings on (Google's) SERPs.
D. S.
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