Tuesday, March 21, 2023

Digital Marketing versus Online Marketing - what is the difference?

online marketing and digital marketing
Designed by storyset

The terms digital marketing and online marketing are often used interchangeably. While these subjects are covering similar topics, there is a fine, but distinct difference between them. Let this article explain the meaning, similarities and contrasts of online marketing versus digital marketing.

Friday, March 10, 2023

Digital Marketing Trend for 2023: Voice Search on the Rise

voice search
Designed by vectorjuice

There exist several predictions for new digital marketing trends in 2023 - one of those anticipates the intensive use of voice search. During the last months, there has been an extensive adoption concerning this technology. With the rise of voice search, the way in which websites are optimized, is changing. The approach has to encompass new keywords and queries.

Tuesday, March 7, 2023

Online Marketing: Most relevant Facts

Designed by rawpixel.com

Online marketing is also known as digital marketing. This practice leverages web-based channels & apps to further a company's or brand's marketing goal. With this approach, it is also possible to sell a product or service to potential clients. Digital marketing also allows companies to build a strong customer base and to strengthen relationships with potential buyers.

Friday, March 3, 2023

The Social Media Marketing Strategy - a short overview

Designed by pikisuperstar

A social media marketing strategy is used to achieve a set marketing goal through social media. It encompasses all the actions you take to achieve your set - and ideally measurable - objectives. The social media marketing strategy can be used to guide your actions, though it also helps you to recognize, if you are reaching your marketing goal. For your approach to be most effective, you need to design a detailed, specific plan. This plan should be measurable by numbers - lofty and too broad approached are to be avoided.

What is Email Marketing?

Designed by storyset Within email marketing, one uses Emails to promote a companies products and services or to provide useful information a...