What is Email Marketing?

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Within email marketing, one uses Emails to promote a companies products and services or to provide useful information and business updates for clients. This approach is classified as a direct marketing channel, which provides a high return on investment (ROI). Therefore, it is advisable, that most businesses take use of this marketing strategy.

Boost your Google Ranking with Price Comparisons

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For new websites, in can be quite challenging to be placed on the first page among the Google search results. But there are ways to increase your Google rankings in a relatively short timespan. One trick is the implementation of price comparisons. Websites, that compare costs for products like credit cards, insurances and travel companies tend to rank quite high. They are also popular among search engine users - hence why they became a well known fixture during the last decades.

Why do you need Search Engine Optimization (SEO)?

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Search engine optimization (SEO) describes a series of techniques, that lets a website rank higher in popular search engines like Google, Bing or Yahoo! - the goal is, to place the specific content on the first page oft the search engine results pages (SERPs). This can - and most often will - result in an increase in traffic to said website.

Online Marketing: Frequently Asked Questions

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This article discusses frequently asked questions pertaining to online marketing and its use. Here you can find the answers to the most researched topics of various aspects on this subject. Therefor, you can inform yourself about the advantages and the practicality of the digital approach.

What is Search Engine Advertising (SEA)?

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SEA is an important branch of online marketing. With it, users utilize search engines such as Bing and Google to place advertisements in the form of images or a text. These ads appear before the organic search results on the search engine results page (SERP). This method is the main source of income for many search engine providers.

The Importance of Content Marketing

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Unlike other forms of marketing, the goal of content marketing is not to sell a specific product, but to create value for the target audience. It wants potential clients to engage with said content. Usually, the topics are geared toward a pre-defined audience. The long term goal is to attract potential customers and to gear them towards a profitable action. For ongoing success, it is also a must to choose an ethical and empathetic approach.

What is Influencer Marketing?

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Influencer marketing is a form of marketing, which enables companies to collaborate with individuals, who have a huge following in social networks. Therefore, these users are deemed influential and are able to facilitate increased brand exposure. 

According to the Influencer Marketing Hub businesses earn 5,78 US-Dollars for every dollar, that is spent on influencer marketing. The challenges in this type of advertising lies in creating an efficient marketing strategy.