Online Marketing: Frequently Asked Questions

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This article discusses frequently asked questions pertaining to online marketing and its use. Here you can find the answers to the most researched topics of various aspects on this subject. Therefor, you can inform yourself about the advantages and the practicality of the digital approach.

What is Search Engine Advertising (SEA)?

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SEA is an important branch of online marketing. With it, users utilize search engines such as Bing and Google to place advertisements in the form of images or a text. These ads appear before the organic search results on the search engine results page (SERP). This method is the main source of income for many search engine providers.

The Importance of Content Marketing

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Unlike other forms of marketing, the goal of content marketing is not to sell a specific product, but to create value for the target audience. It wants potential clients to engage with said content. Usually, the topics are geared toward a pre-defined audience. The long term goal is to attract potential customers and to gear them towards a profitable action. For ongoing success, it is also a must to choose an ethical and empathetic approach.

What is Influencer Marketing?

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Influencer marketing is a form of marketing, which enables companies to collaborate with individuals, who have a huge following in social networks. Therefore, these users are deemed influential and are able to facilitate increased brand exposure. 

According to the Influencer Marketing Hub businesses earn 5,78 US-Dollars for every dollar, that is spent on influencer marketing. The challenges in this type of advertising lies in creating an efficient marketing strategy.